The IDEA:
To launch the high quality TV channel TNT in Belgium they placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then they waited.
Desi Tadka:
Could we do this? With so much money pumped into television shows, seldom do we see them connect with the audience on a one to one basis. Watching the Star TV‘s big bet : Satyamev Jayate, the same show could have been on ground, connecting with US ,the TG, THE INDIAN!
Something like:
- Shoot your story and send us your clips
- Counters placed at Malls, where people and shoot their stories and immediately upload the same on http://satyamevjayate.in
and many more…
Somehow, the unalienable problem with our industry lies in achieving economies of scale and with the given residuum budgets. However, the megabuckses spent on street furntire for the show, somewhere I believe that this medium could have done more of a justice by creating more of an emotional bond than just TOM recall.
But the question is, was this a part of the strategy to keep the show concept under the wraps? if yes, then the next step is definitely ambient media.
Fingers crossed, lets hope they rollout something like this in the coming weeks as just writing letters to some politician.
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